The words "you" or "your" or "User" or "Customer" as used herein, refer to all individuals and/or entities accessing or using the Website for any reason. The words "we" or "us" or "our" or the "Company" as used herein, refer to the Lifeline Labs and/or any permitted assignees.

This Privacy Policy describes the information, as part of the normal operation of our Services; we collect from you and what may happen to that information. Although this policy may seem long, we have prepared a detailed policy because we believe you should know as much as possible about the Website and our practices so that you can make informed decisions.

This Privacy Policy describes the information, as part of the normal operation of our Services; we collect from you and what may happen to that information. Although this policy may seem long, we have prepared a detailed policy because we believe you should know as much as possible about the Website and our practices so that you can make informed decisions. By accepting the Privacy Policy and the Terms of Use, which prescribes terms and conditions for use of Website or availing Services, you expressly consent to our use and disclosure of your Personal Information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and is subject to Terms of Use and the terms not defined here, have their meanings ascribed to them in the Terms of Use. This Privacy Policy and the Terms of Use are effective upon your visit of our Website or you going through the same. We encourage you to read the terms of the Privacy Policy and the Terms of Use in their entirety before you use the Website or avail of our Services.

The purposes of this Privacy Policy, the term "Personal Information" shall mean any information that may be used to identify you including, but not limited to, (i) first and last name with salutation, a home or other physical address and an email address or other contact information, whether at work or at home, (ii) correspondence address (iii) physical, physiological and mental health condition (v) sexual orientation (vi) Medical Records and History (vii) Biometric Information (the amount of information you choose to keep confidential is entirely up to your discretion; you may enter as much or as little information as you choose, except for the information which is mandatorily required).The information essentially required for conducting the test may be gathered at the time when the patient gets registered at any authorized centre of the lab.

When you use our Website, we collect and store your Personal Information. Our primary goal in doing so is to provide a safe, efficient and customized experience to our Users. This allows us to provide services and features that most likely meet your needs, and to customize our Website to make your experience safer and easier. Importantly, we only collect Personal Information about you that we consider necessary for achieving this purpose

We use data collection devices such as "cookies" on certain pages of the Website to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to re-enter your password more frequently during a session.

You agree that we may use your Personal Information to facilitate the Services you request. You agree that we may use your Personal Information and other information we obtain on the Website or at the time of patient registration to: enable detailed examination of the medical tests conducted, inform you about online and offline offers, products, services, password retrieval and updates; customize your experience; enforce Terms of Use; and as otherwise described to you at the time of collection.

You agree that we may use Personal Information about you to improve our marketing and promotional efforts, to analyze site usage, improve the Website/App's content and service offerings, and customize the Website content, layout, and services. These uses improve the Website/App and better tailor it to meet your needs, so as to provide you with an efficient, safe and customized experience while using the Website.

The Company has implemented appropriate security practices and standards and has a comprehensive documented information security programme and information security policies that contain managerial, technical, operational and physical security control measures that are commensurate with the information assets being protected with the nature of business. Further, the Company takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data and restricts access to your personal data to the Company’s employees who need to have that information in order to fulfill your request or supply our services.

We reserve the right to update, change or modify this Privacy Policy at any time. The amendment to this Privacy Policy shall come to effect from the time of such update, change or modification and the same will be published on this Website.

The Company does not access, store or keep credit card data. All credit card transactions happen using Secure Server Software (SSL) through third-party gateways and the Company plays no role in the transaction, except for directing the customers to gateways or the relevant webpage. Accordingly, the Company shall not be responsible or liable for any loss or damage due to any disclosure whatsoever of Personal Information or any other information collected by the gateways or such Website.

The Company does not access, store or keep credit card data. All credit card transactions happen using Secure Server Software (SSL) through third-party gateways and the Company plays no role in the transaction, except for directing the customers to gateways or the relevant webpage. Accordingly, the Company shall not be responsible or liable for any loss or damage due to any disclosure whatsoever of Personal Information or any other information collected by the gateways or such Website.

The Company shall not be liable for any loss or damage sustained by reason of any disclosure (inadvertent or otherwise) of any Personal Information concerning the User's account and / or information relating to or regarding online transactions using credit cards / debit cards /cash cards and / or their verification process and particulars nor for any error, omission or inaccuracy with respect to any information so disclosed and used on such third-party gateways.

This Privacy Policy and Terms of Use shall be governed by and constructed in accordance with the laws of India only without reference to conflict of laws principles and disputes arising in relation hereto and shall be subject to the exclusive jurisdiction of the competent courts of New Delhi, India. If you have any questions about this Privacy Policy, the privacy practices of this Website/App, or if you want to exercise any of the rights that you are given under this Privacy Policy, you can contact the grievance officer